CORRECTING THE NARRATIVE

The way to solve the problem of the inaccurate coverage of Vaisakhi by media is to give them the information, tools and access to speakers who can share the correct information.

We have created press releases, fact sheets, media kits, sourced regional speakers who we prepared to speak to media including TV, radio, print and online. We have sourced and facilitated access to high resolution images for media useage. All of the above have remained consistent in the key messaging across the board, resulting in a concise and strong statement.

Images of the Panj Piareh leading the Nagar Kirtans are some of the most powerful images that media are keen to capture.  By explaining why the Panj Piareh leads these processions, the tale of Vaisakhi must be told. By explaining exactly why we celebrate Vaisakhi, it will automatically explain how calling it a “New Year/Harvest” celebration is inaccurate.